All REV IT UP For SickKids Board and Committee members dedicate their time and support as pro bono volunteers to the charity. Board and Committee members meet regularly and come together as a full group to plan and carry through the events mission and vision.
Salvatore Oliveti | Founder | Chairman of the Board
Co-Owner, Option B Solutions
As a former CHIN Radio/TV personality, Salvatore was involved with SickKids for 8 years in the “Make a Miracle Happen” and “Make Sick Kids Better” telethon production team. He combines his passion for motorcycles with his commitment to make a difference and applies his “If you don’t quit, you can’t fail” attitude to everything he does. Salvatore is also a licensed commercial pilot and plans to one day take his philanthropic work into the sky in a program where he can fly children and their families around the world to receive treatment or simply to help make wishes of visiting their favorite destinations come true. Currently, he is the Founder and President of Option B Solutions Inc.
Loredana Oliveti | Co-Founder | Board Co-Chair | Event Management
Co-Owner, Option B Solutions
Former Vice President of OMG Media Inc. and current Co-Founder and Vice President of Option B Solutions Inc., Loredana has a rich history in Marketing, Public Relations and Business Management. It is the love for her three children that inspired her to become part of the Rev It Up team, to help make a difference in children’s lives at SickKids Hospital so that their dreams can come true.
Nadia Cerelli-Fiore | Board Director Marketing & Media Relations
Owner, Plan B Promotions | Sponsor Nadia
Nadia is a marketing guru; her passion digs deep into the world of marketing stemming from her professional career in the Radio & Television industry of over 20 years, and as Co-Owner and Founder of the marketing firm, Plan B Promotions. With her educational background and award winning certifications, she is no stranger to the media industry. While her work in a marketing capacity is often referred to as the “fun and games department”, her desire to make a difference is about loving life and people, revving things up for SickKids Foundation was an obvious quest!
Ornella De Cola | Board Director, Sponsorship & Fundraising
Ms. De Cola is the Business development – Sustainability products international account manager at EnvyroZone, Inc. the leader in recycling and waste management industrial design programs. She joined EnvyroZone in 2004, and prior to assuming this role, she was national account manager at OMG Media, leader in outdoor advertising on recycling containers.From 1994 to 1999, Ms. De Cola was an On-Air radio personality with CHIN Radio-TV International, and hosted daily radio talk shows. Recently, she returned to the airwaves and is once again part of the CHIN team since 2013. Ms. De Cola’s educational background is in psychology and she is bilingual in English and Italian. Her skills include marketing and sales strategies, and b2b public relations.
Tony Valente | Advisor
Owner, Valente & Paciti
Patti Spero | Treasurer
A special thank you to our Committee Members:
Stefania Oliveti, Event Committee
Mike Soragnese | Render Media, Production Committee
Vince Crescenzi, Event Committee
Lina Crescenzi, Event Committee
Valerie Bonofiglio, Event Committee
Lisa Picerno, Event Committee
Erica Quintal, Sponsorship team
Suhaira Yousif, Sponsorship team